The world’s first and only floating broadcast centre, Bluewhale was soon to realize the power of the internet in catering to the ever-evolving needs of viewing audiences irrespective of its novelty factor. Although providing the latest transmission technologies and being at the forefront of entertainment standards, poor online presence was an immense stumbling block to brand popularity.

sparkplus launched a new branding orientation that focused on a convenient interface and overall website design that aids maneuverability, drafted brand new content and incorporated a dazzling flash intro to enhance its image as an overall innovator.