The Brief

One of Dubai’s favourite getaway locales, Hues Boutique Hotel needed a digital upkeep that matched up with its opulent and impeccable hospitality experience – the existing strategy was outmoded and unable to cater to target segments who wanted to locate hot deals and rates, all in one place. With a surge in online booking and customers preferring the internet to over-the-counter transactions, the Hues Boutique Hotel had to either keep up or risk losing a sizeable customer base to its competitors that had adapted their strategy.

The Creative Solution

The Outcome